My Story

Hi, I’m Tatjana Raković — founder of ITAI, a brand born from memories, passion, and a deep love for timeless style.

My journey began in childhood, hand-stitching outfits for my dolls out of old fabrics I found around the house. That early spark stayed with me. In 2022, I enrolled in my first sewing and tailoring course — simply wanting to create clothes for myself. I struggled to find pieces that were versatile, wearable in any setting, and truly reflected my personal style.

I’ve always been drawn to my mother’s clothes from the late ‘80s — beautiful pieces I still wear today, even 30+ years later. That connection to the past inspired me to create something new: a brand that blends nostalgia with modern life. A brand my daughter might one day inherit, just as I did my mother’s timeless wardrobe.

Though ITAI was officially founded in 2024, it came to life in 2025 — shaped by experience, growth, and a few unexpected twists along the way (a story for another time).

At ITAI, I focus on wearable pieces that move with you — from day to night, from everyday moments to special occasions. High quality is at the heart of what I do, always paired with accessible prices.

I am starting with elevated basics — clean lines, flattering cuts, effortless silhouettes — with plans to introduce premium pieces inspired by my mom’s 1987 wardrobe: the kind that hold memories, tell stories, and never go out of style.

Welcome to ITAI. I’m so glad you’re here.